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In recent years, the relationship between fashion, media, and consumption has undergone profound changes. A central driving force behind this transformation is the culture of social media influencers, who have evolved into powerful players within the fashion ecosystem. Platforms like Instagram, TikTok, and YouTube serve not only as showcases for clothing but also as spaces for performance, meaning-making, and trend generation. The former dominance of traditional fashion media has increasingly been supplanted by influencers who, through their reach, style influence, and relatability, have established a new form of digital authority. Particularly among younger audiences, influencers are perceived as credible figures, whose recommendations are considered more authentic than traditional advertising.
Their influence is largely based on the specific logic of social media, where personal closeness, visual aesthetics, and constant availability are central success factors. While Instagram captivates with curated visual worlds ideal for brand staging, TikTok is gaining importance as a platform for creative, fast-paced fashion trends. According to the “Influencer Marketing Report” by Collabstr (2025), TikTok has become the preferred platform for fashion collaborations – a shift that is also reflected economically: the global market for fashion influencer marketing is projected to exceed $46 billion by 2031, with an annual growth rate of over 30%.
Influencers act not only as trendsetters but also actively influence purchasing decisions. Studies show that they are central information sources for fashion-related questions, especially among those under 35. Through outfit inspirations, discount codes, or unboxing videos, they enhance brand visibility and drive purchasing decisions. Simultaneously, their activities accelerate the cyclical nature of fashion trends: styles emerge, spread globally in a short time, and disappear just as quickly. This hyper-cyclicality increases the innovation pressure on established fashion houses but also offers new labels and niche products opportunities for visibility.
However, this development is not without controversy. Critics point out that the constant presentation of new products by influencers not only fuels consumption but also contributes to the spread of fast fashion. A legal analysis by the University of Maine (2024) indicates that social media, through its visual dominance, algorithmic amplification, and advertising collaborations, significantly contributes to the normalization of a fast-paced, resource-intensive fashion consumption. The seemingly authentic lifestyle portrayed by many influencers is often closely tied to product placements and commercial partnerships—without this always being clear to the audience. This lack of transparency poses not only ethical challenges but also threatens long-term trust in digital opinion leaders.
At the same time, this trend stands in contrast to a growing societal awareness of sustainable and fair fashion. While some influencers deliberately focus on slow fashion or upcycling, fast fashion collaborations with large textile chains still dominate broadly. The challenge lies in countering the creative and communicative possibilities that influencers offer with responsible, reflective actions. The influence of these actors is undoubtedly ambivalent: on the one hand, they enable a democratization of style and fashion knowledge; on the other hand, they contribute to the reproduction of consumption norms that are difficult to reconcile with ecological sustainability. It is all the more important to critically reflect on these dynamics and to develop regulatory and educational strategies that promote transparency, diversity, and sustainability in the digital fashion context.
Timeline of Genderfluid-Trends in Popmusic
1972: David Bowie – Ziggy Stardust, androgynous glam rock 1984: Prince – Purple Rain tour, ruffled blouses and high heels 1994: Kurt Cobain – appearance in a dress on MTV 2011: Janelle Monáe – androgynous uniform aesthetic 2019: Billy Porter – tuxedo gown at the Oscars 2020: Harry Styles – dress on the cover of Vogue 2021: Lil Nas X – pregnancy photoshoot 2023: Sam Smith – latex outfit at the BRIT Awards
References
Butler, J. (1990). Gender trouble: Feminism and the subversion of identity. Routledge.
Dyer, R. (1993). The matter of images: Essays on representation. Routledge.
Edited. (2022). The rise of gender-neutral fashion. https://www.edited.com/resources/reports/the-rise-of-gender-neutral-fashion/
Entwistle, J. (2000). The fashioned body: Fashion, dress and modern social theory. Polity Press.
Geczy, A., & Karaminas, V. (2013). Fashion and art. Bloomsbury.
Gill, R. (2007). Gender and the media. Polity Press.
Kaiser, S. B. (2012). Fashion and cultural studies. Berg.
McKinsey & Company. (2023). The state of fashion 2023. https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion
Pew Research Center. (2022). Generation Z and gender identity. https://www.pewresearch.org/social-trends/2022/08/05/americans-complex-views-on-gender-identity/
The Gen Z Takeover: How a New Generation Is Rewriting Fashion’s Rules
By Muhammed İsmail Uçar Gen Z refers to those born between 1996 and 2010 — the first true digital natives who grew up surrounded by the internet. As children, they witnessed the devastating global effects of the 2008 financial crisis. Then came the COVID-19 pandemic, disrupting all balances…
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In recent years, the relationship between fashion, media, and consumption has undergone profound changes. A central driving force behind this transformation is the culture of social media influencers, who have evolved into powerful players within the fashion ecosystem. Platforms like Instagram, TikTok, and YouTube serve not only as showcases for clothing but also as spaces for performance, meaning-making, and trend generation. The former dominance of traditional fashion media has increasingly been supplanted by influencers who, through their reach, style influence, and relatability, have established a new form of digital authority. Particularly among younger audiences, influencers are perceived as credible figures, whose recommendations are considered more authentic than traditional advertising.
Their influence is largely based on the specific logic of social media, where personal closeness, visual aesthetics, and constant availability are central success factors. While Instagram captivates with curated visual worlds ideal for brand staging, TikTok is gaining importance as a platform for creative, fast-paced fashion trends. According to the “Influencer Marketing Report” by Collabstr (2025), TikTok has become the preferred platform for fashion collaborations – a shift that is also reflected economically: the global market for fashion influencer marketing is projected to exceed $46 billion by 2031, with an annual growth rate of over 30%.
Influencers act not only as trendsetters but also actively influence purchasing decisions. Studies show that they are central information sources for fashion-related questions, especially among those under 35. Through outfit inspirations, discount codes, or unboxing videos, they enhance brand visibility and drive purchasing decisions. Simultaneously, their activities accelerate the cyclical nature of fashion trends: styles emerge, spread globally in a short time, and disappear just as quickly. This hyper-cyclicality increases the innovation pressure on established fashion houses but also offers new labels and niche products opportunities for visibility.
However, this development is not without controversy. Critics point out that the constant presentation of new products by influencers not only fuels consumption but also contributes to the spread of fast fashion. A legal analysis by the University of Maine (2024) indicates that social media, through its visual dominance, algorithmic amplification, and advertising collaborations, significantly contributes to the normalization of a fast-paced, resource-intensive fashion consumption. The seemingly authentic lifestyle portrayed by many influencers is often closely tied to product placements and commercial partnerships—without this always being clear to the audience. This lack of transparency poses not only ethical challenges but also threatens long-term trust in digital opinion leaders.
At the same time, this trend stands in contrast to a growing societal awareness of sustainable and fair fashion. While some influencers deliberately focus on slow fashion or upcycling, fast fashion collaborations with large textile chains still dominate broadly. The challenge lies in countering the creative and communicative possibilities that influencers offer with responsible, reflective actions. The influence of these actors is undoubtedly ambivalent: on the one hand, they enable a democratization of style and fashion knowledge; on the other hand, they contribute to the reproduction of consumption norms that are difficult to reconcile with ecological sustainability. It is all the more important to critically reflect on these dynamics and to develop regulatory and educational strategies that promote transparency, diversity, and sustainability in the digital fashion context.
Timeline of Genderfluid-Trends in Popmusic
1972: David Bowie – Ziggy Stardust, androgynous glam rock 1984: Prince – Purple Rain tour, ruffled blouses and high heels 1994: Kurt Cobain – appearance in a dress on MTV 2011: Janelle Monáe – androgynous uniform aesthetic 2019: Billy Porter – tuxedo gown at the Oscars 2020: Harry Styles – dress on the cover of Vogue 2021: Lil Nas X – pregnancy photoshoot 2023: Sam Smith – latex outfit at the BRIT Awards
References
Butler, J. (1990). Gender trouble: Feminism and the subversion of identity. Routledge.
Dyer, R. (1993). The matter of images: Essays on representation. Routledge.
Edited. (2022). The rise of gender-neutral fashion. https://www.edited.com/resources/reports/the-rise-of-gender-neutral-fashion/
Entwistle, J. (2000). The fashioned body: Fashion, dress and modern social theory. Polity Press.
Geczy, A., & Karaminas, V. (2013). Fashion and art. Bloomsbury.
Gill, R. (2007). Gender and the media. Polity Press.
Kaiser, S. B. (2012). Fashion and cultural studies. Berg.
McKinsey & Company. (2023). The state of fashion 2023. https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion
Pew Research Center. (2022). Generation Z and gender identity. https://www.pewresearch.org/social-trends/2022/08/05/americans-complex-views-on-gender-identity/
Deadstock Is Drowning Fashion: The Ugly Truth Behind Sustainability
By Muhammed İsmail Uçar In 2023, the mountains of discarded clothes in Chile’s Atacama Desert caused by the fast fashion industry left a lasting mark on our collective memory. There’s a common misconception that textile waste only refers to old or used clothes, but when we include unsold…
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In recent years, the relationship between fashion, media, and consumption has undergone profound changes. A central driving force behind this transformation is the culture of social media influencers, who have evolved into powerful players within the fashion ecosystem. Platforms like Instagram, TikTok, and YouTube serve not only as showcases for clothing but also as spaces for performance, meaning-making, and trend generation. The former dominance of traditional fashion media has increasingly been supplanted by influencers who, through their reach, style influence, and relatability, have established a new form of digital authority. Particularly among younger audiences, influencers are perceived as credible figures, whose recommendations are considered more authentic than traditional advertising.
Their influence is largely based on the specific logic of social media, where personal closeness, visual aesthetics, and constant availability are central success factors. While Instagram captivates with curated visual worlds ideal for brand staging, TikTok is gaining importance as a platform for creative, fast-paced fashion trends. According to the “Influencer Marketing Report” by Collabstr (2025), TikTok has become the preferred platform for fashion collaborations – a shift that is also reflected economically: the global market for fashion influencer marketing is projected to exceed $46 billion by 2031, with an annual growth rate of over 30%.
Influencers act not only as trendsetters but also actively influence purchasing decisions. Studies show that they are central information sources for fashion-related questions, especially among those under 35. Through outfit inspirations, discount codes, or unboxing videos, they enhance brand visibility and drive purchasing decisions. Simultaneously, their activities accelerate the cyclical nature of fashion trends: styles emerge, spread globally in a short time, and disappear just as quickly. This hyper-cyclicality increases the innovation pressure on established fashion houses but also offers new labels and niche products opportunities for visibility.
However, this development is not without controversy. Critics point out that the constant presentation of new products by influencers not only fuels consumption but also contributes to the spread of fast fashion. A legal analysis by the University of Maine (2024) indicates that social media, through its visual dominance, algorithmic amplification, and advertising collaborations, significantly contributes to the normalization of a fast-paced, resource-intensive fashion consumption. The seemingly authentic lifestyle portrayed by many influencers is often closely tied to product placements and commercial partnerships—without this always being clear to the audience. This lack of transparency poses not only ethical challenges but also threatens long-term trust in digital opinion leaders.
At the same time, this trend stands in contrast to a growing societal awareness of sustainable and fair fashion. While some influencers deliberately focus on slow fashion or upcycling, fast fashion collaborations with large textile chains still dominate broadly. The challenge lies in countering the creative and communicative possibilities that influencers offer with responsible, reflective actions. The influence of these actors is undoubtedly ambivalent: on the one hand, they enable a democratization of style and fashion knowledge; on the other hand, they contribute to the reproduction of consumption norms that are difficult to reconcile with ecological sustainability. It is all the more important to critically reflect on these dynamics and to develop regulatory and educational strategies that promote transparency, diversity, and sustainability in the digital fashion context.
Timeline of Genderfluid-Trends in Popmusic
1972: David Bowie – Ziggy Stardust, androgynous glam rock 1984: Prince – Purple Rain tour, ruffled blouses and high heels 1994: Kurt Cobain – appearance in a dress on MTV 2011: Janelle Monáe – androgynous uniform aesthetic 2019: Billy Porter – tuxedo gown at the Oscars 2020: Harry Styles – dress on the cover of Vogue 2021: Lil Nas X – pregnancy photoshoot 2023: Sam Smith – latex outfit at the BRIT Awards
References
Butler, J. (1990). Gender trouble: Feminism and the subversion of identity. Routledge.
Dyer, R. (1993). The matter of images: Essays on representation. Routledge.
Edited. (2022). The rise of gender-neutral fashion. https://www.edited.com/resources/reports/the-rise-of-gender-neutral-fashion/
Entwistle, J. (2000). The fashioned body: Fashion, dress and modern social theory. Polity Press.
Geczy, A., & Karaminas, V. (2013). Fashion and art. Bloomsbury.
Gill, R. (2007). Gender and the media. Polity Press.
Kaiser, S. B. (2012). Fashion and cultural studies. Berg.
McKinsey & Company. (2023). The state of fashion 2023. https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion
Pew Research Center. (2022). Generation Z and gender identity. https://www.pewresearch.org/social-trends/2022/08/05/americans-complex-views-on-gender-identity/
Upcycling and Digital Design: The New Language of Sustainable Fashion
By Muhammed İsmail Uçar In my other blog post, Deadstock Is Drowning Fashion: The Ugly Truth Behind Sustainability, I explored how overproduction, ever-shifting trends, and poor planning create massive waste in fashion. The pieces that never make it to shelves don’t just disappear, they pile up. That’s exactly where upcycling steps…
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In recent years, the relationship between fashion, media, and consumption has undergone profound changes. A central driving force behind this transformation is the culture of social media influencers, who have evolved into powerful players within the fashion ecosystem. Platforms like Instagram, TikTok, and YouTube serve not only as showcases for clothing but also as spaces for performance, meaning-making, and trend generation. The former dominance of traditional fashion media has increasingly been supplanted by influencers who, through their reach, style influence, and relatability, have established a new form of digital authority. Particularly among younger audiences, influencers are perceived as credible figures, whose recommendations are considered more authentic than traditional advertising.
Their influence is largely based on the specific logic of social media, where personal closeness, visual aesthetics, and constant availability are central success factors. While Instagram captivates with curated visual worlds ideal for brand staging, TikTok is gaining importance as a platform for creative, fast-paced fashion trends. According to the “Influencer Marketing Report” by Collabstr (2025), TikTok has become the preferred platform for fashion collaborations – a shift that is also reflected economically: the global market for fashion influencer marketing is projected to exceed $46 billion by 2031, with an annual growth rate of over 30%.
Influencers act not only as trendsetters but also actively influence purchasing decisions. Studies show that they are central information sources for fashion-related questions, especially among those under 35. Through outfit inspirations, discount codes, or unboxing videos, they enhance brand visibility and drive purchasing decisions. Simultaneously, their activities accelerate the cyclical nature of fashion trends: styles emerge, spread globally in a short time, and disappear just as quickly. This hyper-cyclicality increases the innovation pressure on established fashion houses but also offers new labels and niche products opportunities for visibility.
However, this development is not without controversy. Critics point out that the constant presentation of new products by influencers not only fuels consumption but also contributes to the spread of fast fashion. A legal analysis by the University of Maine (2024) indicates that social media, through its visual dominance, algorithmic amplification, and advertising collaborations, significantly contributes to the normalization of a fast-paced, resource-intensive fashion consumption. The seemingly authentic lifestyle portrayed by many influencers is often closely tied to product placements and commercial partnerships—without this always being clear to the audience. This lack of transparency poses not only ethical challenges but also threatens long-term trust in digital opinion leaders.
At the same time, this trend stands in contrast to a growing societal awareness of sustainable and fair fashion. While some influencers deliberately focus on slow fashion or upcycling, fast fashion collaborations with large textile chains still dominate broadly. The challenge lies in countering the creative and communicative possibilities that influencers offer with responsible, reflective actions. The influence of these actors is undoubtedly ambivalent: on the one hand, they enable a democratization of style and fashion knowledge; on the other hand, they contribute to the reproduction of consumption norms that are difficult to reconcile with ecological sustainability. It is all the more important to critically reflect on these dynamics and to develop regulatory and educational strategies that promote transparency, diversity, and sustainability in the digital fashion context.
Timeline of Genderfluid-Trends in Popmusic
1972: David Bowie – Ziggy Stardust, androgynous glam rock 1984: Prince – Purple Rain tour, ruffled blouses and high heels 1994: Kurt Cobain – appearance in a dress on MTV 2011: Janelle Monáe – androgynous uniform aesthetic 2019: Billy Porter – tuxedo gown at the Oscars 2020: Harry Styles – dress on the cover of Vogue 2021: Lil Nas X – pregnancy photoshoot 2023: Sam Smith – latex outfit at the BRIT Awards
References
Butler, J. (1990). Gender trouble: Feminism and the subversion of identity. Routledge.
Dyer, R. (1993). The matter of images: Essays on representation. Routledge.
Edited. (2022). The rise of gender-neutral fashion. https://www.edited.com/resources/reports/the-rise-of-gender-neutral-fashion/
Entwistle, J. (2000). The fashioned body: Fashion, dress and modern social theory. Polity Press.
Geczy, A., & Karaminas, V. (2013). Fashion and art. Bloomsbury.
Gill, R. (2007). Gender and the media. Polity Press.
Kaiser, S. B. (2012). Fashion and cultural studies. Berg.
McKinsey & Company. (2023). The state of fashion 2023. https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion
Pew Research Center. (2022). Generation Z and gender identity. https://www.pewresearch.org/social-trends/2022/08/05/americans-complex-views-on-gender-identity/
How Algorithms Shape Our Fashion Consumption Habits
By Nina Weiß As consumers, we like to believe our choices are personal and unique, but they are influenced by systems designed to predict our preferences. Algorithms are everywhere, quietly shaping so many parts of our lives. They determine what shows up on our screens and shape what…
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In recent years, the relationship between fashion, media, and consumption has undergone profound changes. A central driving force behind this transformation is the culture of social media influencers, who have evolved into powerful players within the fashion ecosystem. Platforms like Instagram, TikTok, and YouTube serve not only as showcases for clothing but also as spaces for performance, meaning-making, and trend generation. The former dominance of traditional fashion media has increasingly been supplanted by influencers who, through their reach, style influence, and relatability, have established a new form of digital authority. Particularly among younger audiences, influencers are perceived as credible figures, whose recommendations are considered more authentic than traditional advertising.
Their influence is largely based on the specific logic of social media, where personal closeness, visual aesthetics, and constant availability are central success factors. While Instagram captivates with curated visual worlds ideal for brand staging, TikTok is gaining importance as a platform for creative, fast-paced fashion trends. According to the “Influencer Marketing Report” by Collabstr (2025), TikTok has become the preferred platform for fashion collaborations – a shift that is also reflected economically: the global market for fashion influencer marketing is projected to exceed $46 billion by 2031, with an annual growth rate of over 30%.
Influencers act not only as trendsetters but also actively influence purchasing decisions. Studies show that they are central information sources for fashion-related questions, especially among those under 35. Through outfit inspirations, discount codes, or unboxing videos, they enhance brand visibility and drive purchasing decisions. Simultaneously, their activities accelerate the cyclical nature of fashion trends: styles emerge, spread globally in a short time, and disappear just as quickly. This hyper-cyclicality increases the innovation pressure on established fashion houses but also offers new labels and niche products opportunities for visibility.
However, this development is not without controversy. Critics point out that the constant presentation of new products by influencers not only fuels consumption but also contributes to the spread of fast fashion. A legal analysis by the University of Maine (2024) indicates that social media, through its visual dominance, algorithmic amplification, and advertising collaborations, significantly contributes to the normalization of a fast-paced, resource-intensive fashion consumption. The seemingly authentic lifestyle portrayed by many influencers is often closely tied to product placements and commercial partnerships—without this always being clear to the audience. This lack of transparency poses not only ethical challenges but also threatens long-term trust in digital opinion leaders.
At the same time, this trend stands in contrast to a growing societal awareness of sustainable and fair fashion. While some influencers deliberately focus on slow fashion or upcycling, fast fashion collaborations with large textile chains still dominate broadly. The challenge lies in countering the creative and communicative possibilities that influencers offer with responsible, reflective actions. The influence of these actors is undoubtedly ambivalent: on the one hand, they enable a democratization of style and fashion knowledge; on the other hand, they contribute to the reproduction of consumption norms that are difficult to reconcile with ecological sustainability. It is all the more important to critically reflect on these dynamics and to develop regulatory and educational strategies that promote transparency, diversity, and sustainability in the digital fashion context.
Timeline of Genderfluid-Trends in Popmusic
1972: David Bowie – Ziggy Stardust, androgynous glam rock 1984: Prince – Purple Rain tour, ruffled blouses and high heels 1994: Kurt Cobain – appearance in a dress on MTV 2011: Janelle Monáe – androgynous uniform aesthetic 2019: Billy Porter – tuxedo gown at the Oscars 2020: Harry Styles – dress on the cover of Vogue 2021: Lil Nas X – pregnancy photoshoot 2023: Sam Smith – latex outfit at the BRIT Awards
References
Butler, J. (1990). Gender trouble: Feminism and the subversion of identity. Routledge.
Dyer, R. (1993). The matter of images: Essays on representation. Routledge.
Edited. (2022). The rise of gender-neutral fashion. https://www.edited.com/resources/reports/the-rise-of-gender-neutral-fashion/
Entwistle, J. (2000). The fashioned body: Fashion, dress and modern social theory. Polity Press.
Geczy, A., & Karaminas, V. (2013). Fashion and art. Bloomsbury.
Gill, R. (2007). Gender and the media. Polity Press.
Kaiser, S. B. (2012). Fashion and cultural studies. Berg.
McKinsey & Company. (2023). The state of fashion 2023. https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion
Pew Research Center. (2022). Generation Z and gender identity. https://www.pewresearch.org/social-trends/2022/08/05/americans-complex-views-on-gender-identity/
Fashion as a Social Signal: Inclusion and Exclusion
By Nina Weiß When we think about fashion, we often associate it with trends, self-expression, or aesthetic choices. But clothing is more than just fabric, it’s a powerful social tool. What we wear sends messages about who we are, where we belong, and how we want to be…
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In recent years, the relationship between fashion, media, and consumption has undergone profound changes. A central driving force behind this transformation is the culture of social media influencers, who have evolved into powerful players within the fashion ecosystem. Platforms like Instagram, TikTok, and YouTube serve not only as showcases for clothing but also as spaces for performance, meaning-making, and trend generation. The former dominance of traditional fashion media has increasingly been supplanted by influencers who, through their reach, style influence, and relatability, have established a new form of digital authority. Particularly among younger audiences, influencers are perceived as credible figures, whose recommendations are considered more authentic than traditional advertising.
Their influence is largely based on the specific logic of social media, where personal closeness, visual aesthetics, and constant availability are central success factors. While Instagram captivates with curated visual worlds ideal for brand staging, TikTok is gaining importance as a platform for creative, fast-paced fashion trends. According to the “Influencer Marketing Report” by Collabstr (2025), TikTok has become the preferred platform for fashion collaborations – a shift that is also reflected economically: the global market for fashion influencer marketing is projected to exceed $46 billion by 2031, with an annual growth rate of over 30%.
Influencers act not only as trendsetters but also actively influence purchasing decisions. Studies show that they are central information sources for fashion-related questions, especially among those under 35. Through outfit inspirations, discount codes, or unboxing videos, they enhance brand visibility and drive purchasing decisions. Simultaneously, their activities accelerate the cyclical nature of fashion trends: styles emerge, spread globally in a short time, and disappear just as quickly. This hyper-cyclicality increases the innovation pressure on established fashion houses but also offers new labels and niche products opportunities for visibility.
However, this development is not without controversy. Critics point out that the constant presentation of new products by influencers not only fuels consumption but also contributes to the spread of fast fashion. A legal analysis by the University of Maine (2024) indicates that social media, through its visual dominance, algorithmic amplification, and advertising collaborations, significantly contributes to the normalization of a fast-paced, resource-intensive fashion consumption. The seemingly authentic lifestyle portrayed by many influencers is often closely tied to product placements and commercial partnerships—without this always being clear to the audience. This lack of transparency poses not only ethical challenges but also threatens long-term trust in digital opinion leaders.
At the same time, this trend stands in contrast to a growing societal awareness of sustainable and fair fashion. While some influencers deliberately focus on slow fashion or upcycling, fast fashion collaborations with large textile chains still dominate broadly. The challenge lies in countering the creative and communicative possibilities that influencers offer with responsible, reflective actions. The influence of these actors is undoubtedly ambivalent: on the one hand, they enable a democratization of style and fashion knowledge; on the other hand, they contribute to the reproduction of consumption norms that are difficult to reconcile with ecological sustainability. It is all the more important to critically reflect on these dynamics and to develop regulatory and educational strategies that promote transparency, diversity, and sustainability in the digital fashion context.
Timeline of Genderfluid-Trends in Popmusic
1972: David Bowie – Ziggy Stardust, androgynous glam rock 1984: Prince – Purple Rain tour, ruffled blouses and high heels 1994: Kurt Cobain – appearance in a dress on MTV 2011: Janelle Monáe – androgynous uniform aesthetic 2019: Billy Porter – tuxedo gown at the Oscars 2020: Harry Styles – dress on the cover of Vogue 2021: Lil Nas X – pregnancy photoshoot 2023: Sam Smith – latex outfit at the BRIT Awards
References
Butler, J. (1990). Gender trouble: Feminism and the subversion of identity. Routledge.
Dyer, R. (1993). The matter of images: Essays on representation. Routledge.
Edited. (2022). The rise of gender-neutral fashion. https://www.edited.com/resources/reports/the-rise-of-gender-neutral-fashion/
Entwistle, J. (2000). The fashioned body: Fashion, dress and modern social theory. Polity Press.
Geczy, A., & Karaminas, V. (2013). Fashion and art. Bloomsbury.
Gill, R. (2007). Gender and the media. Polity Press.
Kaiser, S. B. (2012). Fashion and cultural studies. Berg.
McKinsey & Company. (2023). The state of fashion 2023. https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion
Pew Research Center. (2022). Generation Z and gender identity. https://www.pewresearch.org/social-trends/2022/08/05/americans-complex-views-on-gender-identity/
How Fashion Influences Self-Perception and Social Perception
By Nina Weiß Fashion is more than just a reflection of personal taste or seasonal trends. It plays an important role in shaping how we see ourselves and how we are seen by others. Clothing choices can send strong signals about status, intention, and identity, whether consciously or…
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