By Sara Akkermann They look like real people, pose in trendy outfits, and collect millions of followers: Virtual influencers are changing the fashion world. But they are not real models – they are computer-generated characters, often created using AI and 3D design (Conti 2022). They are flawless, flexible – and they are changing how fashion…

By Sara Akkermann Have you ever heard of the metaverse? If not, you are one of around 30% of people who are still unfamiliar with the term (GWI 2022). The metaverse is a virtual 3D world where people interact in real time as digital avatars, for example, to explore, have fun or interact with others…

By Sara Akkermann How creative can AI be?If you ever used a generative AI like ChatGPT, you know the idea: a short input is enough and impressive texts and images are created within seconds. What might seem like a fun game for some is fundamentally changing the working world for others. Especially in the fashion…