By Nina Weiß As consumers, we like to believe our choices are personal and unique, but they are influenced by systems designed to predict our preferences. Algorithms are everywhere, quietly shaping so many parts of our lives. They determine what shows up on our screens and shape what we see, think and consume. One significant…

By Nina Weiß When we think about fashion, we often associate it with trends, self-expression, or aesthetic choices. But clothing is more than just fabric, it’s a powerful social tool. What we wear sends messages about who we are, where we belong, and how we want to be perceived. These signals can create a sense…

By Nina Weiß Fashion is more than just a reflection of personal taste or seasonal trends. It plays an important role in shaping how we see ourselves and how we are seen by others. Clothing choices can send strong signals about status, intention, and identity, whether consciously or unconsciously. Recent psychological research has started to…