By Katharina von Plettenberg The fashion industry is undergoing a significant digital transformation, with boundaries between online and physical retail becoming increasingly blurred. Technology is changing the way people discover, try on and purchase clothing. This change has been accelerated by the COVID-19 pandemic, which has led to a sharp increase in online shopping and…

By Katharina von Plettenberg An increasing number of fashion brands are presenting themselves as sustainable, but often it’s just for show. To appear more responsible, companies like H&M highlight their “Close the Loop” initiative, while Shein promotes its supposedly eco-friendly line “evoluShein”. Greenwashing involves making environmentally friendly claims that sound good but aren’t supported by…

By Katharina von Plettenberg The fashion industry faces a striking paradox. Consumers today are more aware than ever that their clothes are often made under poor and exploitative working conditions. However, many people still buy cheap fashion items as if nothing were wrong. In the last 15 years, global clothing production has nearly doubled, driven…